Highway Vodka is distilled six times. The hemp acts as a super fuel to the yeast performing the conversion from sugars to alcohol, forming a thick layer of hemp oil at the top of the fermenter. The thick layer from the hemp oil leads to a smoother product that has a noticeably different viscosity and mouth feel than other vodkas.
Would you be interested in an interview with Highway’s founder Ben Williams? He comes from a long line of entrepreneurs, including his great-grandmother Lucille B. Smith. She was an African-American culinary pioneer whose friends, fans and customers included Martin Luther King Jr., President Lyndon B. Johnson, First Lady Elanor Roosevelt, heavyweight boxing champion Joe Louis, and others.
Highway’s lead distiller Codi Fuller, is also the youngest female Black distiller in the country. Let me know if there’s any interest.